Unlocking the power of multi-agent AI: How Fortude’s Charlie is redefining enterprise AI assistance

As the EU’s Eco-design for Sustainable Products Regulation (ESPR) comes into full effect in 2025, fashion brands find themselves at a critical crossroads. The regulation requires that all products placed on the EU market include transparent, standardized, and easily accessible information about their sustainability and environmental impact. This is where the Digital Product Passport (DPP) comes in, offering fashion businesses both a compliance tool and an opportunity to build trust and transparency.While many conversations around DPPs revolve around textiles and raw materials, it is fashion brands, not just producers, that must prepare to implement, manage, and communicate this data across their supply chains. It’s not only about checking a box, it’s about adopting a smarter, more responsible way of working that enhances the brand-consumer relationship.

A Digital Product Passport (DPP) is a digital record that accompanies a product throughout its lifecycle, storing information such as:

• The origin of raw materials
• Manufacturing processes and locations
• Sustainability and ethical certifications
• Maintenance, repair, reuse, and recycling information

For fashion brands, DPPs are accessed via QR codes or RFID tags, allowing both business partners and consumers to trace garments from fiber to hanger.

Use case: The garment journey

Imagine a customer scans a QR code on a jacket. They can see:

• Where the cotton was grown
• Which factory assembled the garment
• The CO2 emissions generated during production
• How to recycle or repurpose the item when it wears out

This level of detail empowers consumers and sets the brand apart in a crowded, eco-conscious marketplace.

While textile producers focus on the raw material, fashion brands are held accountable for the entire lifecycle of a garment, from sourcing and production to distribution and post-consumer phases.

Key differences:

Here’s what sets brands apart:

• Consumer-facing responsibility: Brands must communicate sustainability directly to consumers.
• Broader supply chain oversight: Because brands rely on global suppliers, they need tools to track components at BOM level.
• Brand equity & trust: Transparency of the whole process directly affects customer loyalty and brand perception.

The EU’s ESPR regulation is mandatory for brands selling in the EU. Here’s what brands must be prepared for:

To meet these requirements effectively, brands can’t rely on isolated data systems. Instead of each brand investing in standalone solutions for traceability and compliance, a more efficient and future-ready approach is to collaborate through shared platforms, such as those provided by Ettos.