Fortude launched a global virtual step challenge titled #MoveIt on 7th April to coincide with World Health Day 2019.
The challenge is aimed at encouraging employees to foster a healthy lifestyle by completing 82,500 steps across 17 days and
covers the length and breadth of reaching the summit of Mount Everest starting from the Lukla Airport in Nepal.
The 2.5 week challenge held across Fortude locations in the US, UK, Australia, Sri Lanka and India is conducted in partnership with Ayubo.life; the Official Health App Partner and Athlete Unleashed, the Official Fitness Partner. With some employees already having completed the challenge within a week, the majority of them are currently halfway across the challenge to complete #MoveIt by the 26th of April.
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