Towards the end of 2019, the fashion retail industry was faced with several challenges. McKinsey’s State of Fashion 2020, published before the pandemic, highlighted slower growth and consumer concerns about inclusivity and sustainability as key issues facing the industry. In 2020, the industry took a turn for the worse with the outbreak of COVID-19. High street shops closed for months, consumers in lockdown did not have a need for new clothes and an uncertain future created a shift in discretionary spending. Concerns about the human impact on the environment have seen significant increase too, leading to a far more conscientious, aware consumer.
Fashion retail companies need to rethink their business strategies and innovate in order to survive these trying times.
Companies need to have fluid omni-channel processes, with key focus on no-contact retail. The processes need to be streamlined, to increase spend in the right areas and reduce costs on outdated ways of operating. Businesses need complete visibility and transparency of every process – from manufacturing to retail across the supply chain, and also need to monitor and manage their suppliers and raw materials from a sustainability point of view. Additionally, analyzing historical data, over short durations such as lockdowns, as well as over longer seasonal trends, is required to accurately forecast for the future and prepare accordingly.
All of the above cry out for a robust integrated IT system. No organization can achieve the following without a core ERP and essential add-ons. But with margins as tight as they are and budgets stretched thin, a conventional ERP implementation may well be out of the question at a time like this.