Sadiq commenced his journey at Brandix in 2014 and currently leads the company’s Digital Transformation journey. After graduating from the University of Michigan with a BSc. In Mechanical Engineering, Sadiq worked in the renewable energy sector prior to moving back to Sri Lanka. With this experience, he joined Brandix as a Management Trainee and quickly learned the Planning, Procurement, and Merchandising processes of the apparel industry, before moving into ICT. His background in engineering, passion for technology, and attention to detail has enabled him to successfully implement multiple Digitization projects at Brandix before being appointed as the Head of Digital Transformation. Sadiq is also a Non-Executive Director at Phoenix Industries and Moose Clothing Company.